What I have noticed recently as a result of travel for training, is that if you do not stay on top of your search engine optimizations it would appear that your page rank will fall. I had been up to a Google page rank of 3 before the travel. The fall also coincided with various changes that Google implemented for, how do we say, clearing away the excess. By that I mean there have been inflated page ranks out there apparently due to page rank sculpting. There are those of us out here that really knew nothing of page rank sculpting but have gotten caught up in the penalties that have been passed out. At the same time, blogs are abuzz with complaints of lowered page ranks.
There are a few articles out there on exactly what page rank sculpting is, and while interesting, it is not recommended. The gist of what page rank sculpting happens to be is this:
It is the blatant manipulation by a webmaster to alter how page rank flows through a website. This means directing flow to certain areas of a website over others to artificially increase the page rank of particular pages, rather than having the overall website page rank being distributed evenly over the entire website.
No one really knows the update frequency of Google when it comes to page ranks but it would appear that it is on a three month cycle. So it may be that I end up stuck with a page rank of 0 for a while, which is rather unnerving. At least until I pink Google to figure out what is happening, as I am not doing anything that would merit penalty.
The infractions that would merit penalty are, the selling of links, and page rank sculpting.
References:
________________________________________________________
Page Rank Sculpting @ http://www.mattcutts.com/blog/pagerank-sculpting/
Google Changing the Page Rank Algorithm @ http://www.dailyblogtips.com/google-changing-the-pagerank-algorithm/
Google Page Rank Changes in Progress @ http://www.dailyblogtips.com/confirmed-google-pagerank-update-in-progress/
Google Further Clarifies NoFollow and PageRank Sculpting @ http://blog.searchenginewatch.com/090616-130132
| Share this post : |  |  |  |  |  |
Great post, I work in online advertising, so this website is really helpful to me. Thank you.van leasing
ReplyDeleteThanks a bunch. If you have any questions about anything specific please ask. It would be great to have feedback, and input as well since this is a learning process for all of us.
ReplyDelete